Verified calling identity

Indians got over 40 billion spam calls last year. Unknown numbers do not get answered.

Truecaller's 2025 India report counted more than 4,000 crore spam calls, and roughly two out of three calls from unknown numbers were flagged as spam. That is the environment your outbound team dials into. Truecaller for Business puts your verified business name, logo, category and a short reason for calling on the recipient's screen — turning an anonymous number into a recognised brand before they decide whether to pick up.

Clay-style illustration of a navy phone with a floating green verified badge
40 bn+
Spam calls Indians received in 2025
66%
Of unknown-number calls flagged as spam
Per impression
How verified caller ID is licensed

Plain English

What the recipient actually sees.

On a Truecaller-enabled handset, a verified business call shows your registered business name, your logo, your category and a green verified badge instead of a bare number. You can also attach a call reason — 'Delivery arriving today', 'Loan application update', 'Appointment confirmation' — which is often what decides whether the call is answered.

Beyond caller ID, the business suite now covers verified message identity, verified campaigns and brand protection, which matters when scammers are actively spoofing recognised brands.

Licensing works on impressions: one impression is a verified notification shown to one unique recipient in a billing month, purchased through Truecaller or an authorised partner. That means the sensible first step is measuring how many unique numbers you actually dial in a month — a figure most businesses guess badly.

Sound familiar?

If two of these describe your month, this is the fix.

  • Your collections, delivery or sales team calls the same customer four times and nobody answers a number they do not recognise.

  • Your genuine number has been reported enough times that it now shows as spam.

  • Customers cannot tell your call apart from the fraud attempts impersonating your brand.

What we actually do

The work, step by step — not a feature list.

01

Business profile setup and verification

Registered name, logo, category, website and support numbers, submitted and verified so the display is consistent across every number your teams dial from.

02

Number portfolio hygiene

We audit every outbound number you use, identify ones already carrying spam reports, and get them cleaned up or retired before you spend money advertising them.

03

Call reasons that suit the campaign

Different reasons for collections, service, delivery and sales — configured per number or per campaign, because a vague reason performs barely better than no reason.

04

Measurement against a real baseline

We record connect and pickup rates for two weeks before go-live, then compare. You should be able to see whether the spend paid for itself, not take our word for it.

What you receive

Deliverables you can hold us to.

  • Verified business profile live across your outbound number range
  • Spam-report audit and remediation for existing numbers
  • Call-reason configuration per team or campaign
  • Impression volume forecast and monthly consumption tracking
  • Before-and-after pickup rate report

Platforms and partners

Vendor-fluent, vendor-neutral.

Truecaller Verified Business Caller IDVerified Message IDBrand protection controlsCloud telephony & dialler integrationCampaign analytics dashboard

We design to what your business needs, then price at least two ways of getting there. You see the commercials for each option side by side before anyone signs anything — including the option where you keep what you already own.

How we start

From first call to live in four steps.

  1. 01

    A 45-minute conversation

    What you run, what worries you, and what a bad week has already cost you. No slides and no product pitch — we are working out whether we can genuinely help.

  2. 02

    Posture assessment

    We examine the estate, compare it against a recognised framework and hand you a prioritised list of gaps. The report is yours to keep whether or not you buy anything.

  3. 03

    Onboarding and a rehearsal

    Log sources, agents, access and escalation contacts are agreed, then we run a live drill of a real incident before we call the service live. Untested escalation paths are decoration.

  4. 04

    Steady-state operations

    Monitoring, response and reporting run to a written SLA, with a quarterly review that changes the plan whenever your business changes.

Questions

What buyers ask us about truecaller for business.

Tell us the sites, the users and the deadline.

You will get a written design, a bill of materials and a fixed commercial within three working days. No discovery fee, no obligation to buy.